The rigorous firewall that used to separate NYTimes editorial content from the company’s game content seems to have fallen, at least if the Times’ Bluesky account is a valid litmus text.
Here’s the Times account promoting Strands and Connections.
Bloomberg pimps its new puzzles too
Some history of NYT ad campaigns promoting its games
NYTimes.com launched its first out-of-home marketing campaign campaign for its online crossword juggernaut back in 2019. At the time, the crossword has 400,000 subscribers… today that number has reportedly grown past 10 million.
In 2024, the paper launched a huge campaign that combined ads and experiences to celebrate the 1000th Wordle puzzle. The campaign included lighting up the Empire State Building in Wordle’s signature yellow and green to discounts on Uber and Spotify to giving away free donuts, bagels, and drinks at venues across the country.
Even sewer districts are getting in on the games!
